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Wal-Mart Stores Inc is so serious about everyday low prices, it’s now cutting advertising | Financial Post

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Renee Dudley, Bloomberg News | June 11, 2015

Wal-Mart Stores Inc. is scaling back TV advertising, newspaper circulars and in-store displays in an effort to refocus on everyday low prices, even as major suppliers complain the move is harming sales.

http://business.financialpost.com/news/retail-marketing/wal-mart-stores-inc-is-so-serious-about-everyday-low-prices-its-now-cutting-advertising
 

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